Cultural studies Essay Example | Topics and Well Written Essays - 2000 words

Cultural studies - Essay Example In the present situations, media has adopted diversified roles, and has therefore got immense popularity among the public, the media had offered much beyond entertainment to its viewers and readers, and has included different programs and articles with particular reference to business, modern technology, healthcare, space and many other happenings around the world (Arthur, 2005). The commercialization of the media is regarded as the excessive involvement of the advertisements into product, in the present days very element within the media is in quest to secure maximum financial gains through advertisement campaigns, but such media agencies have been cautious enough not to affect the quality of their product, and therefore such advertisement campaigns are preferred through which maximum financial benefits can be achieved by the media (Tharp, 2001). The advertisement plans has adopted a major shift, the focus from the publication of the characteristics of the brand has shifted to the psychological needs of the consumer. The consumer of the specific brand is highlighted for the brand promotion purpose, against the attributions of the brand itself. It is common to observe the photographs of the female models with every brand advertisement, the women body adds more spice to the brand, and be it foods or automobiles. The advertisement industry has observed success in their brand promotion for specific campaigns that involved women models in particular. Several factors have been identified which shall bring about appropriate understanding of the women inclusion on brand promotion i.e. the women itself is source of attraction for the male consumers, therefore the inclusion of the women in any of the advertisement ensures reasonable market shares of the male community. The women portrayed in these brands are glamorous and sexy; such p rojection is regarded as the convenient method for the brand promotion (Tharp, 2001). The inclusion of the